MLG's latest report shows huge growth and figures surpassing industry standards

Dec 16, 2013 14:46 GMT  ·  By

The global leader in eSports published its annual report on year over year growth in online video consumption and advertising performance.

Its figures surpassed even traditional sports online viewing figures and beat the ad industry standards, in a direct comparison to NCAA's March Madness Live viewing statistics.

MLG's 90 percent male, 76 percent over 21 and over 40 percent HHI $100K+ / €73K+ audience consumed 54 million hours of online video during 2013, in a 262 percent increase over 2012 and an incredible 1557 percent increase over 2010.

Major League Gaming viewers watched an average of 150 minutes each, during the Pro Circuit Championship events, with a 90 percent completion rate and a 2.1 percent click-thru rate on MGL ads, surpassing industry standards of 74 percent completion and 1.1 percent click-thru rate, reported earlier this year.

Major League Gaming broadcasts the best in competitive gaming daily at their newly-launched MLG.tv, including original shows and world-class events and partner programming from top gamers and eSports personalities.