14 DAY TRIAL // Major League Gaming, the major eSports organization that caters to competitive gamers, announces that it is launching its own premium video streaming service, called MLG.TV, which is designed to attract both enthusiasts and advertisers.
The company says that during the beta stage that last two weeks, it managed to stream no less than 1.3 peta-bytes of data and to secure advertising for 95 percent of the content delivered to users.
It’s unclear why the new service is described as premium considering that players do not have to pay any sort of fee in order to use the site and see the various events.
The organization might introduce one-time payments for some of its most high-profile events or for those who want to watch content at a superior level of quality, once it reaches a critical mass of users.
Sundance DiGiovanni, the chief executive officer working at MLG, is quoted by Gamasutra as saying that, “MLG is one of the fastest growing premium content producers on the web with over 600 percent growth in audience over the last three years.”
He adds, “We leveraged our experience as a top online broadcaster to create the ultimate environment for not only our own content, but other industry leaders as well.”
The MLG move is clearly designed to tap into the ever growing market for video game streaming, which is dominated at the moment by services like Twitch.tv, which is supported on the PC and on the next generation of home consoles.
Major League Gaming focuses on titles that draw a huge audience, like Starcraft 2: Heart of the Swarm, DOTA 2, Call of Duty: Ghosts and FIFA 14.
It’s unclear whether the company plans to make its upcoming events exclusive to its new streaming service or if other companies can continue to cover them.