Mailings Updated (V. 1.9.43)

Limit Point Software, a company well known for popular Mac apps like PhotoTiles and TransformMovie, has updated its application for batch emailing, Mailings. Version 1.9.43 fixes an issue occurring with the "get url" handler. A more detailed overview of the application, for those who haven't become acquainted with it, is available below.

As we’ve mentioned before, Mailings is a full featured application for batch emailing, which delivers any web page or plain text document with attachments to multiple recipients for marketing, news announcements and product updates, facilitating the task of delivering regular bulk email distributions. It logs, monitors, schedules, throttles, recovers errors, and boasts customization features as well.

Mailings integrates with a user's e-mail client, browser and Address Book to allow easy access to any contact, e-mail or web address. Users can distribute newsletters or product announcements, by using iForm (another piece of Limit Point-software), to implement a form that collects email addresses for a mailing list, and then continue their work in Mailings. A list of highlight features of Mailings is available below.

- Simple intuitive interface
- Send HTML or plain text
- Imports Entourage groups directly
- Imports Daylite contacts with an optional Daylite plugin
- "Simulate Send" mode for testing or learning the program
- "Throttling" to control message rate: inter-message delay or batching
- Scheduling mailings
- Personalized greetings
- Templates
- Embedded Image attachments

As noted in the introduction, version 1.9.43 fixes an issue where the "get url" handler was not encoding URLs when the URL contained space characters, for instance. This feature is used by AppleScripts and the "Mailings Bookmarklet" for browsers, according to Limit Point Software, who advises users to see samples of this functionality in the software distribution (inside folders named "GetURL Examples" and "Mailings Bookmarklet").

A free trial version of Mailings can be downloaded here (the built-in password will run for about 11 days). Mailings costs $25.00 and can be acquired from the developer's official site.