Madonna's Perfume Ad Is Too Hot for ABC

It seems that, whatever she does these days, Madonna attracts controversy. After YouTube age-restricted her video for “Girl Gone Wild,” ABC has deemed the ad for her Truth or Dare fragrance too much for its audiences.

The 30-second clip is also available below and, while not nearly as revealing as the aforementioned music video, it's certainly very suggestive.

PageSix has learned that network bosses have already contacted the singer's camp to let them know that they could not air the ad as such, so certain modifications would have to be made.

“Madonna’s cleavage is just too much for Disney-owned ABC. The network says Madonna’s ads for her Truth or Dare perfume are too racy to run and have insisted that shots of her breasts and behind be covered up,” the celebrity e-zine writes.

Because the ad has already been shot, ABC proposes Madonna's breast be covered digitally in post-production, if no other option is available.

Either way, it must be done before the advert runs on the network.

“ABC viewed the ad [and] came back with a list of changes. They say they want her bra digitally made bigger, and to extend higher to cover more of her chest, and her corset longer to cover more of her bottom,” a source confirms for PageSix.

“ABC also wants to cut another suggestive scene where Madonna writhes around,” adds the spy.

Another source confirms that ABC is not happy with the commercial and has requested changes to be made to it, but can't offer specifics about it.

However, there's another catch: it would seem that the network considers the ad potentially offensive even after the changes named above are made to it.

Consequently, it might never air before nighttime.

“Even once the requested changes are made, ABC brass think Madonna’s black-and-white ad can only run after 9 p.m. - oddly with the exception of daytime show 'The View' (perhaps because its viewers are unshockable),” PageSix writes.