14 DAY TRIAL // NetworkWorld "On Security" columnist Winn Schwartau said the associated costs of PC ownership make them more expensive. He cited antivirus protection, firewalls and IT staff as associated costs that add up to $1,300-$4,000 (about ?750-?2,300) per machine per year.
"We included all of the security products needed to keep a PC somewhat secure and functionable," he explained.
Schwartau expects Apple to make some significant effort to expand its market: "Apple's non-iPod growth is going to need to come from displacing Microsoft's Vista as the de facto next-generation operating system for enterprise development."
"At recent security shows I have seen that more than 50 per cent of my compatriots use Macs and recognise that OS X was a huge leap forward. The small enterprise migrate completely, and some mid-size enterprises will follow."
Schwartau considers the Total Cost of Ownership argument to be Apple's major advantage. He says: "Why should a company pay more than $2,000 a year for the PC support of a clerk who only uses web applications when a $500 Mac mini will do?"