MacBook Pro, the Fragrance

Creating the distinctive smell of a freshly-unboxed Apple laptop

By on April 17th, 2012 09:26 GMT

Who’d have imagined that perfume makers would want to waste their talent creating and showcasing a fragrance that replicates the smell of a newly-unboxed Apple computer?

An artistic collaborative group, called Greatest Hits, approached the fine gents at Air Aroma to ask for help in creating a unique scent for their upcoming art exhibition.

“The aroma requested for the project was the scent of an Apple product being opened for the first time,” Air Aroma reports on its blog.

The scent solutions company explains that “A distinctive scent can be observed when unwrapping a newly purchased Apple product from its packaging. Apple fans will certainly recognize this smell.”

“The scent created for Greatest Hits encompasses the smell of the plastic wrap covering the box, printed ink on the cardboard, the smell of paper and plastic components within the box and of course the aluminum laptop which has come straight from the factory where it was assembled in China.”

Air Aroma even reveals the secret to creating the signature fragrance of a newly opened MacBook Pro.

“The scent requested by our client was quite unusual so we contacted our fragrance suppliers in the South of France to send over samples of fragrances with the aroma of glue, plastic, rubber and paper."

"Air Aroma fragrance designers then used these samples as ingredients to create a range of signature blend fragrances. The blends, each with unique recipes were then tested in the Air Aroma laboratory until a final fragrance was ultimately selected.”

After they were done, they sent the fragrance back to Greatest Hits in Melbourne, Australia, along with the MacBook Pro.

Those looking to pick up the scent can visit West Space - Level 1, 225 Bourke Street
Melbourne from April 20th to May 12th for the duration of their artistic exhibition.

The fragrance will be diffused with the Air Aroma Aroslim diffuser as part of their exhibition, which is entitled ‘De facto Standard’.

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