Apple’s iPad hurt overall PC sales greatly, says Needham & Co.

Nov 21, 2011 08:56 GMT  ·  By

Needham & Company researcher Charles Wolf has released figures that show Apple shooting past the PC market’s “magic 5 percent mark.”

In plain English, Apple’s Macintosh (or the Mac operating system, whichever way you want it) has reached 5.2% of worldwide computer sales.

This is a 15-year high for the Cupertino, California-based computer company with Mac shipment growing in the third quarter to outpace the total PC market for the 22nd straight quarter, 24.6% to 5.3%, according to Wolf.

Looking at household market-share in particular, Mac's growth was 25.6%. The growth of the overall PC market in the home segment was just 4%. Finally, in the business sector, Macs outpaced the entire market's 4.8% rise with an increase of 43.8%.

Wolf asserts the iPad is playing a major role in this disruption and that “it appears to be cannibalizing PC sales a lot more [than Macintosh computers].”