MTV to Invest $ 500 Million in Games

The music and movie industry have kept themselves aside from watching intensely the gaming business movement for years and now one of them is realizing they should have acted sooner. MTV has announced a 500 million dollar investment in this sector hoping to catch up with the big boys in the league.

"As we take our brands narrow and deep to serve our targeted, niche audiences, we're putting well over $500 million behind building our games business across all of the brands in our portfolio," explained MTV chairman and chief executive Judy McGrath. "I'd like to see more game applications on some of our current big brands across the music group." MTV will probably base their investments on the large franchises under their belt. They have a ton of shows that can be easily transformed into gaming entertainment without the hustle of licenses.

This announcement comes before the launch of the Rock Band, the rival of Activision's Guitar Hero III that is slated for an autumn release. They are placing all of their efforts in backing this particular game and with Harmonix (the company that developed the first Guitar Hero) they plan to take the crown away.

I think the MTV generation is the same one with the present gaming generation so they have a pretty big chance of hitting the mark with this new investment. On the other hand, the industry they are trying to get involved with is really unforgiving. Reviewers will demolish any games they screw up and with the MTV investing in their games they will try even harder. Gamers are really hard to please and if they don't come up with something really revolutionary, $500 million will go down the drain. Many companies have perished over the year after huge investments in different titles and MTV is no different. You don't get second chances so Rock Band must be a success.