14 DAY TRIAL // Thumbplay, a leading US mobile entertainment company headquarted in New York, announced that MTV Networks selected its services in order to enhance and take care of its mobile content for the following channels: MTV, MTV2, MTV Tr3s, MTV Jams and MTV Hits.
Following the new agreement, MTV Mobile will receive personalized content from Thumbplay, including MTV-related ringtones, games, applications, wallpapers and so on. Music and MTV lovers will be able to buy new content, directly on over 2,000 mobile handsets that are currently supported by Thumbplay. Moreover, a so-called "online content locker" will be available for users, providing automatic back-up for any item they purchase.
Talking about the collaboration with MTV, Are Traasdahl, CEO and founder of Thumbplay, said, "MTV fans deserve a service that is fun, intuitive and easy-to-use - and that's exactly what we're delivering. Our company has achieved its leadership position by providing our customers, and our partners' consumers, with seamless technology that allows them to quickly and easily search for, find and download the mobile content they want. When you combine a great user experience with the value of the MTV brand and MTV's reach to a digitally-oriented audience, I have every confidence it will be an enormous success".
Greg Clayman, Executive Vice President of Digital Distribution for MTV Networks, added, "The consumer experience is always at the center of what we offer to our fans online and on mobile. Thumbplay's proven track-record in terms of technological know-how and infrastructure, as well as its experience and position as the leading mobile entertainment content destination, will offer our audience a great customer experience and provide great enhancements to MTV's personalized content delivery".
The new and enhanced content will be promoted by MTV via on-air and online marketing as well as on the MTV Mobile websites.