14 DAY TRIAL // MTV and Verizon Wireless announced recently a new event series entitled "MTV Live" which will feature live artist performances from some of the biggest names in music.
The monthly series will be recorded in front of a live audience at the Hard Rock Cafe NY in Times Square and will be presented as a multi-platform program across MTV, MTV2, mtvU, MTV Tr3s, MTV.com and on MTV Mobile on V-CAST. "MTV Live" will be powered by Verizon Wireless and the first episode will premiere on MTV on February 6 at 11:30pm with a commercial free performance by Fall Out Boy. Artists Nas, Akon, and Gym Class Heroes have been booked for future shows.
"MTV Live" will be specifically customized for each screen. In-show features will include a live text-to-screen element that will allow Verizon Wireless subscribers to submit comments and shout-outs from their cell phones that will appear as a crawl across the bottom of the screen in real-time during the show. Additionally, video footage shot on cell phones during the performance will be edited into several of the platform offerings. MTV Mobile on V CAST will feature exclusive performance content from each show and will also offer artist interview segments. "MTV Live" will be available online here.
"'MTV Live' is a new way for us to connect music fans with their favorite artists by incorporating a wide variety of on-air, online and on-mobile elements throughout every show," said Christina Norman, President, MTV. "This partnership with Verizon Wireless enables us to make the biggest footprint for the artists across multiple screens and really bring the live performance experience to our audience on different devices."