14 DAY TRIAL // Approximately every man living at the moment on the face of the Earth has some knowledge about what MTV is.
I suppose the only guys not having even the smallest idea what MTV represents have either lived in the jungle with some type of savage population that doesn't even know electric current has been invented a century ago or, in the most unfortunate case, if the one not having a clue about what the music television is about actually is one of the people not knowing what a TV is.
Why have I insisted on this fact? Because now the time has come when Viacom's MTV Networks go on our cellphones. They have announced the creation of the MTVN Mobile Media, a new company dedicated to MTV's expansion in the mobile entertainment business across the globe.
It will be the one responsible for the mobile partnerships management, the content distribution and for offering support to the individual MTVN brands to develop a large portfolio of mobile applications and content, this including messaging products, entertainment with everything it implies, information and personalization.
The man going to lead it is Greg Clayman, the one that will be the future Senior Vice President of MTVN Mobile Media, a company reporting into MTVN Affiliate Sales and Marketing with Nicole Browning as the President and MTVN Global Digital Media led by Mika Salmi.
The Chairman and CEO of the MTV Networks, Judy McGrath, has declared that "connecting with our consumers on every platform they love is at the heart of our digital strategy. MTVN Mobile Media will help our brands take it even further in distribution and product development, and it will expand our global wireless footprint even more, so the communities around our brands can access our content anywhere."
Furthermore, Nicole Browning, the President of MTVN Affiliate Sales and Marketing, has said that they are "clearly primed to take our programming to the next level, and as we build on our fast-growing mobile video business and add more channels, more content, and more distribution around the world, we will continue to focus on mobile games, personalization products such as ringtones and graphics, and mobile web site development."