MTV Networks, a division of Viacom, Inc. has announced through a press release that it has made a definitive market move to evolve its multiplatform entertainment strategy through a collage of music, gaming new and interactivity. The acquisition of Atom Entertainment, Inc. and its portfolio of Websites for $200 million will set MTV Networks on the right track to advance its platform with the additional destinations delivering casual games, short films and video products.

Shockwave.com and AddictingGames.com will be the gaming Websites adopted by MTV along with the volume of 1,500 games available via free download. AtomFilms.com and AddictingClips.com and their premier film and video content will also be translated under the MTV umbrella.

"This acquisition is right on the money with our digital strategy. It adds great scale with users, improves our growing casual gaming position, and brings a world-class digital video library and a fantastic management team," stated Tom Freston, CEO, Viacom.

"Atom Entertainment is a best in class and dynamic property, with brands that have dedicated, passionate followers and content that resonates with our global audience," said Judy McGrath, Chairman and CEO, MTV Networks. "This acquisition is in line with our business strategy of being a leader in the digital space and connecting with consumers on every platform and device they use."

The acquisition campaign will skyrocket MTV Networks in the position of market leader in the casual games industry, according to Atom's current statistics that account for in excess of 50 million gamers engaging in over 400 million games on a monthly basis.

"MTV Networks is a global leader in entertainment, and we are thrilled to join their family of brands," said Mika Salmi, Chief Executive Officer of Atom Entertainment. "Leveraging MTVN's platform will accelerate our growth and create new opportunities for both consumers and advertisers. We are proud of the business we've built and look forward to working together with MTVN to lead the way in the casual gaming and short-form video content business."