14 DAY TRIAL // Microsoft announced an alliance with Reveille LLC, a leading independent Hollywood production studio and distribution company, on May 3, 2006. In this context, MSN will feature additional entertainment content, announced Microsoft via a press release. The new content available on MSN Originals will be the "The Big Debate" series produced by Reveille.
"We're committed to growing original content online like 'The Big Debate,' because we believe the ability to capture an immediacy and build a community dialog is a part of the future of entertainment," said Ben Silverman, founder and CEO at Reveille. "We're able to realize a fresh content idea with 'The Big Debate' by first taking the rich information MSN has about consumers' news interests, and then pairing that with the possibilities for viewers to interact using the MSN platform."
"Hollywood is increasingly taking advantage of the audience and interactive experiences MSN offers," said Joanne Bradford, corporate vice president of Microsoft Corp. and chief media officer of MSN. "For MSN to align with production companies as esteemed as Reveille is a mark of our commitment to expand our entertainment practice and continue to generate elevated content for our 465 million worldwide viewers."
"The Big Debate" show that will be premiering on MSN Originals features comedic and interactive debates between two pop culture experts on hot daily subjects. The audience can participate to the show via comments. The first debate will be focused on the Golden Globe Awards nominees. Besides the "The Big Debate," Reveille is also the producer of "The Office," "The Biggest Loser," "Ugly Betty," "30 Days," and "Parental Control."