MSN Makes History with Single Event Audience of 10 Million

Making MSN the exclusive online media partner for Live Earth has proved the right move for Microsoft. The Redmond company succeeded in leveraging the concerts built around the initiative designed to raise awareness over global warming and gathered a consistent amount of eyeballs to MSN. In just the first day of the Live Earth concerts, Microsoft informed that in excess of 10 million video streams had been received. In this manner, MSN has become the hot of the online concert with the biggest audience ever.

"History is being made," said Joanne Bradford, corporate vice president and chief media officer of MSN. "Millions of people around the world have joined together to fight the climate crisis. The over 10 million streams MSN has delivered so far represent a milestone in live Internet broadcasting. We expect to see an even greater number of streams after the concerts are over as people return to watch their favorite performances or enjoy them for the first time if they missed the concerts live."

New York, London, Sydney, Tokyo, Shanghai, Rio de Janeiro, Johannesburg, Hamburg were the locations around the world were the Live Earth music events debuted on July 7. As the exclusive online media partner for Live Earth, Microsoft's MSN streamed all eight concerts across seven continents. The event was designed to reach out a total audience of no less than 2 billion people and to provide an incentive for fighting climate crisis.

"Live Earth is committed to providing our global audience with ways to 'Answer the Call' and individually make a difference to help solve the climate crisis," said Kevin Wall, founder and producer of Live Earth. "By providing the opportunity to view the shows in their entirety online, coupled with our unique solutions campaign we're able to communicate this message on a mass-scale in a way that engages people and inspires them to act."