MSN Is Currently Recruiting Testers for the adCenter Program

The MSN division has started to invite testers for its new adCenter product, but in the first stage, only the companies already working with MSN will have access to it.

The adCenter service was announced in this year's spring and the solution is going to compete with Yahoo's and Google's pay-per-click programs. This advertising method is preferred by managers because they only pay when the ad is accessed.

The testing stage started last month in France and Singapore; MSN has announced that the results have been favorable so far.

adCenter's advantage is that the companies which purchase ad space can choose their addressability area, depending on certain demographic criteria. Once the companies achieve a better targeting, there are real chances that the sales would increase.

The candidates will have to fill-in a register form, in which they are requested general information about the company and former advertising practices.

Then MSN will select the beta testers from the database, and the ads will be run as text for approximately 25% of MSN's traffic. Currently, MSN is running an ad solution owned by Yahoo! Overture, but the contract between the two companies will expire in July 2006.