The start of 2009 has brought for Microsoft not only the four Betas of Windows 7 client and server operating systems and the RTW builds of Windows Live Essentials, but also the evolution of MSN Direct. The company emphasized that, in the context of the worldwide financial crisis, the new MSN Direct would contribute to helping cut down commute time and gas costs. In this regard, the software giant has increased its partner ecosystem, also enhancing the line-up of GPS Navigation Services. The International 2009 Consumers Electronics Show (CES 2009) was the stage where the Redmond company introduced the enhancements to its location-based service for navigation devices.  

“As consumers grapple with challenging economic conditions, they’re looking for products that can provide value, everyday use, and practicality,” Joe Coco, product unit manager for MSN Direct, explained. “Whether people are traveling across town for business or pleasure, or picking up someone at the airport, MSN Direct provides relevant information that can help them avoid traffic, save on gas, and get to their destination via the most efficient route.”

Microsoft revealed that Kenwood, Mio Technology, and Nextar were among the new original equipment manufactures that would deliver devices with support for MSN Direct, joining existing OEMs, including Garmin, Alpine Electronics, and Pioneer Electronics. In addition, the software giant has also partnered with the BMW AG, Scion, and Suzuki Motor, enabling MSN Direct to be integrated into automotive offerings, among which BMW 1 Series, 3 Series and X3, the Scion xB and the Suzuki SX4.

In terms of coverage, MSN Direct now spans across no less than 134 metropolitan areas in the U.S. and Canada. The service's traffic coverage has been increased three-fold, and users will be able to enjoy much more than just traffic info, as MSN Direct is now also offering flight-status information and Doppler weather maps. In order to benefit from MSN Direct, consumers have to pay an annual subscription of $49.95 plus tax, or a one-time fee of $129.95 plus tax to, access the service as long as they will use the associated navigational device.

“Whether at home or work, people have grown accustomed to having information available at their fingertips, and that expectation has expanded to commute and travel time,” Cliff Pemble, president and chief operating officer of Garmin, added. “Our goal is to provide consumers with a wealth of information that’s relevant to their location and situation. Through our strategic partnership with MSN Direct, we’re able to meet that goal – providing value customers are looking for.”