MSI Pairs GeForce with LoiLoScope

Since AMD has been enjoying a free reign over the DirectX 11 graphics market, most end-users have naturally gravitated towards these cards. This, of course, has led to drops in sales of NVIDIA GPU-based products and companies are now seeing the need to change their marketing strategy if they are to encourage GeForce sales. MSI, for instance, has announced that all of its NVIDIA cards would now be sold in a bundle with a copy of the Super LoiLoScope video-editing software that boasts video-editing capabilities superior to those of CPU-powered editors.

The Super LoiLoScope is mainly based on the CUDA technology within GeForce cards. This program supports Full-HD movie editing, H.264 encoding for GPU acceleration, the AVCHD format, HD movie playback and 5.1ch video playback. Not only that, but the software has a multilingual interface in nine languages, including Traditional/Simplified Chinese. The utility can also work with files using the iPod, Blu-ray and MP4 formats.

What the LoiLoScope actually does is leverage the power of the CUDA cores in GeForce cards to perform video conversions. According to NVIDIA official data, the GeForce GTX 285 GPU can reach 900 FLOPS of performance thanks to its 240 cores, which is faster than any mainstream quad-core CPU (100 FLOPS). With the processor free to perform other computing tasks while the CUDA handles most of the video-editing process, the video-converting speed can be increased by nearly ten times. Not only that, but some MSI-N-series products can even allow Super LoiLoScope users to view overlapping multiple videos simultaneously, thanks to the MSI-N support for Dual Stream Decode.

The Super LoiLoScope can even boast of having a high level of user-friendliness. The program has a comprehensive and easy-to-use interface, which does not require consumers to memorize complex commands or manipulating procedures. MSI will be offering a 30-day free trial of the Super LoiLoScope software in a bundle with all of its NVIDIA GeForce products.