14 DAY TRIAL // The MPAA is getting a little desperate to stop piracy and it’s now planning even more measures for movie theaters.
If theaters were security forts, the MPAA would probably be quite happy. They’re already turning into something like it during pre-release screenings when employees are equipped with night-vision goggles and the public needs to hand over phones and any other device that can record the film.
The MPAA has now released a new revised guide, they continue saying that camcording remains a problem, although the Internet has significantly less CAM releases of movies in theater, in part thanks to security efforts, but also due to pirates’ higher standards when it comes to viewing quality.
“The MPAA recommends that theaters adopt a Zero Tolerance policy that prohibits the video or audio recording and the taking of photographs of any portion of a movie,” MPAA states in the revised guide.
Later on, they advise theater managers to call up the cops when they suspect something prohibited is taking place. “Do not assume that a cell phone or digital camera is being used to take still photographs and not a full-length video recording,” they state.
Furthermore, the MPAA makes sure to point out to a few Bond-movie-like devices that “movie thieves” may use, such as small camera built into eyeglass frames or cameras built into the lid of a beverage container.
Given their instructions, someone at the MPAA will have a breakdown when Google Glass is out next year.
The MPAA also advises movie theaters to be on the lookout for bad employees – the ones that have friends over at weird hours, projectionists that let people in the booth. Not even security agents are safe from the MPAA, who says they need to be carefully vetted before getting hired (like at the NSA, probably).