Online dating sites' traffic going out the roof

Dec 21, 2007 22:06 GMT  ·  By

Being single for the Holidays ultimately sucks as many know. It brings that emptiness feeling of turning your head when you're passing under a bouquet of mistletoe, and there's nobody there to kiss, that just wears you down and leaves you with a bitter memory of what should have been the most joyous time of the year.

Enter the online dating sites that match you with somebody in your vicinity, who is also single and perhaps it won't be so sad after all. It won't be a match made in heaven, but it will be a match nevertheless. The popularity of these sites is soaring around the Holidays, for the reason I said above, and they are ready to welcome the traffic. After all, they make a living out of it.

The sites vary in what they offer and in many aspects, so I'll just write about some of the more popular ones and their features; so here it goes: the most interesting one I've found is True.com that niches on safety in online dating. What it does is that it screens its members and boots off those that have criminal backgrounds. Not only that, but it also turns them in to the Feds and to their state parole boards. How about that? Oh, not to mention the married folks that pose online as singles who also get the boot.

Yahoo! spokesman, Jason Khoury, talks about Yahoo!'s Personals and says that "As you get closer to the end of the year, people re-examine their lives. [?] They're going to determine if they're in the right relationship. It's make or break time", so there's no real reason to start a promotion or anything of the sort.

Match.com constantly adds new features in order to lure new members. According to Wendy Tanaka of Forbes, they said that despite having added the option to create profiles of friends, it is not trying to go after a MySpace or Facebook approach of the matter. "People on social networks already know who they're communicating with", said Craig Wax, general manager for Match.com North America. "Match shows them people they don't know."

You've got a lot of options in case you're in the position to resort to online dating, it's now just a matter of how much you want to find true love and how confident you are regarding the fact that it will be on the Internet.