Software wasn't ready at launch and now will never be

Nov 12, 2011 11:28 GMT  ·  By

Google TV stumbled once and now did it again, or at least Logitech did in trying to market the Revue box.

Unfortunately for the little electronic, it just didn't manage to cut it, probably because of how its software wasn't even out of beta at launch, which makes one wonder why it was even let out of the lab.

Then again, the real cause was the way Logitech went about things, making lots of Revues and expecting people to buy them en masse for $300 (218 Euro).

“[We decided to just]] build a lot because we expected everybody to line up for Christmas and buy these boxes [at] $300 [...] that was a big mistake,” said CEO Guerrino De Luca.

The end of the line was that the Revue just didn't offer enough and the things it did offer were available for much less elsewhere.