Sony Computer Entertainment Europe announces a downloadable demo of LocoRoco - the jolly, happy game of the moment. The brilliantly quirky demo is the first to be saved directly onto Memory Stick Duo - allowing players to get rolling whenever and wherever they want.

The demo is the latest example of how the PSP experience is continually evolving. Downloadable game content joins previous updates such as Internet browsing and RSS compatibility, keeping PSP right at the forefront of portable entertainment.

Audiences have been clamoring for a taste of LocoRoco ever since its initial unveiling, and the colorful new star of PSP rolled up a host of awards at the recent Electronic Entertainment Expo 2006 - including best artistic design, most innovative game, and PSP game of E3.

A perfect introduction to downloadable game content, the demo offers players a glimpse into LocoRoco's fresh new world, where jelly-like creatures sing, roll and bounce their way through levels to reach their goals. The demo offers a unique experience that's guaranteed to entertain you for hours on end, but it's merely a glimpse of what the full game - launched on 23 June in the UK and Ireland and 28 June across all other SCEE Territories - has to offer.

So happy, bright and unusual, the demo is sure to put a smile on your face and a song in your head! LocoRoco is set to become an instant classic. You can find it HERE.