LinkedIn Reaches 300 Million Users

The company hopes to help connect 3.3 billion people in the years to come

LinkedIn has 300 million registered users, and two thirds of them don’t live in the United States. The company declined to provide numbers for its monthly active userbase, which is not exactly good news.

“We are excited to announce that we reached a big milestone today: there are now more than 300 million LinkedIn members in the world! More than half of these members come from outside of the U.S., while there are 100 million members in the U.S. While this is an exciting moment, we still have a long way to go to realize our vision of creating economic opportunity for every one of the 3.3 billion people in the global workforce,” the company’s Deep Nishar, senior vice president, wrote.

Thus, the company has really big goals, but it could take a long while before it accomplishes them.

It is working to deliver personalized experiences built on members and their identity, network and knowledge. This should help users achieve their own professional goals.

“To give our members access to all business knowledge they need to be great at what they do, we have brought together content from millions of publishers through Pulse, Influencer posts from approximately 500 of the leading minds in business, and most recently, our millions of members, as we continue to roll out our publishing platform and expand LinkedIn Groups and SlideShare,” Nishar wrote.

In order to grow, LinkedIn plans to focus on mobile more. The company estimates that later this year, it will hit the moment where mobile accounts for more than half of all global traffic on LinkedIn.

There are already a lot of countries in the world where LinkedIn users visit the platform from their mobile devices more than from their desktops. The list includes Malaysia, Sweden, the United Arab Emirates, the United Kingdom and Singapore.

Each day brings an average of 15 million profile views, 1.45 million job views and 44,000 job applications in over 200 countries, all made with the help of a mobile device.

“We already have a strong presence around the world and will continue to invest in building out the experiences we offer to our members in key countries. Earlier this year, we expanded our presence in China with the launch of a beta version of our new Simplified Chinese site. Our goal is to connect the more than 140 million Chinese professionals with each other and the global workforce,” LinkedIn’s SVP wrote.

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