Nov 10, 2010 19:01 GMT  ·  By
French lingerie maker Lingerie Dement comes out with magnet-secured underwear line (not pictured)
   French lingerie maker Lingerie Dement comes out with magnet-secured underwear line (not pictured)

Women looking for lingerie items that are easy to put on and even easier to remove must look no further: French maker Lingerie Dement has just launched a line that replaces all hooks on straps with magnets and bows.

The company has come up with an innovative approach to the sometimes annoying hooks on the straps of bras – and even added a little something on its own.

The new collection from Lingerie Dement (which translates to “crazy/insane underwear”) comes with magnets on all the bras and knickers, all of them hidden from view by delicate bows, The Blunt Blogger informs.

Along with the promise of owning and wearing an exquisite piece that is as feminine as it is attractive, Lingerie Dement vouches for its magnets – which is no small thing, given that they’re also found on the knickers.

As noted above, it’s not just the bras that have been equipped with the new clipping system, since magnets also secure the panties on the hip – and one can only imagine the tragedy if they came apart in public.

That won’t happen though, Dement assures its customers, since the magnets are “extrastrong.” They’re also masked by gentle bows, so as not to ruin the gorgeous design of the items.

“The ‘Volant’ design is described as ‘perfectly suited to small breasts’, with ‘ruffles and bows to highlight the curve of the hip’,” TBB writes of the new range.

Not only do these items accentuate natural curves but they are also guaranteed to be invisible under clothes, which means you won’t have bulges sticking out your skirt on your hips, where the bows and magnets are.

However, there’s a slight downside in the price, TBB says. “Before you reach for your purse, you must know that these revolutionary bras and knickers do not come cheap. Panties from the luxury brand are priced from £45, while a navy silk set costs a whopping £137,” the e-zine writes.

Moreover, Lingerie Dement is not available in the UK, but in select stores in France and the US and, of course, online.