I don't know why (maybe because it's Friday and the weekend is coming), but all of a sudden we seem to be faced with an invasion of celebrities (and I use the term loosely) who were pretty much missing in action so far and who decided to don a bikini and hit the beach just to spite us. That's right - if you don't believe me, have a look at my previous post on Kelly Rowland and her boob job, which she put on display by donning a proverbial itsy bitsy green bikini. But let's not get distracted from the main point I was trying to make - namely, that it's Friday and while we're all huddled in front of our computers working our a*ses off, other people have a more relaxed working schedule and are free to parade their previously alluded to a*ses in front of the cameras.

Now, if I we're talking about Kim Kardashian taking her uber-hyped (and exposed) derrière for a walk on the beach, then everything changes. I mean, we all know by now that even though she may not qualify for the Hollywood A-list, the socialite, sex tape protagonist and Playboy star by excellence has a unique gift of catching everyone's eye whenever she makes a public appearance. She's the present-day Pamela Anderson with smaller boobs and the huge, ever-present booty. And while Kim has never quite made a secret of her fondness for showing off the said booty, she managed to create an aura of mystery around her own body that didn't dispel when she spread them for Playboy.

So, here is Kim and her a*s going for a swim, and I must say, I m beginning to understand (at last) why some of my male friends are obsessing about this lady, which I always considered to be a bit of a joke - good-looking body, hot derrière but not much more besides that. And still, in case you didn't know, Kim is also a reality TV star, since a new season of "Keeping Up With The Kardashians" premieres this Saturday on E! Take that, all you people out there who believed starring in a sex tape should not be credited as acting experience. So, enjoy Kim and her booty, and stay tuned for more of the same.