14 DAY TRIAL // Whilst PUMA is busy making biodegradable footwear, denim manufacturer Levi's has plans to take plastic waste such as bottle caps and food trays, and use it to make their 2013 spring collection.
The Waste<Less collection is expected to incorporate as many as 3.5 million bottles, all of which will be sorted by color, turned into plastic flakes and then spun into yarn.
Company representatives explain that this plastic waste, which consists of brown beer bottles, green soda bottles, clear water bottles and black food trays, will be collected by municipalities all throughout the US.
Interestingly enough, Levi's claims that, by using such bottles and food trays in order to manufacture their new collection, the jeans and tracker jackets their customers will be presented will have “a unique finish.”
In other words, the colored plastic fibers incorporated into the clothing items will have “a beautiful undertone.”
Business Green quotes James Curleigh, presently employed as the global president of this particular brand, who supposedly made a case of how, “By adding value to waste, we hope to change the way people think about recycling, ultimately incentivizing them to do more of it.
Furthermore, "This collection proves that you don't have to sacrifice quality, comfort or style to give an end a new beginning."
Apparently, the jeans and jackets belonging to this collection will have roughly 20% recycled content. As well as this, they will be made available to customers worldwide.
The men's collection will feature skinny jeans, straight fit jeans and trucker jackets. On the other hand, women will be able to purchase a new type of skinny jeans which will be cut “in a progressive fit” and which will be sold in stores across the US and Europe.
“We don’t just want to reduce our impact on the environment, we want to leave it better than we found it. We are committed to making products in ways that are good for people and better for our planet,” James Curleigh wished to emphasize.