Levi's Mannequins Drop Their Clothes, Take to the Street

It was only yesterday when we reported on how, according to the environmentalists working with Greenpeace, Levi's must be held accountable for polluting several of Mexico's rivers.

Thus, Greenpeace's latest report on this issue has stated that water samples taken from nearby two of Levi's suppliers have indicated that these freshwater sources are tainted with a “a cocktail of hazardous chemicals.”

This means that both local wildlife and human communities are being exposed to several harmful chemical compounds that stand to impact on their health and wellbeing.

Following the release of this report, 16 of Levi's mannequins dropped their “toxic” outfits and took to the streets of San Francisco.

These mannequins were in fact Greenpeace members, who only had one goal: that of forcing the company's hand into setting up a plan to deal with how its working agenda impacted on the environment.

According to Huffington Post, the mannequins’ decision to rid themselves of the clothes they were supposed to be promoting stemmed from the fact that they no longer wished to be tied to a brand that refused to get behind Greenpeace's “Detox Fashion” campaign.

Commenting on this protest, Greenpeace campaigner John Deans made a case of how, “These mannequins are fed up so they shed their clothes and headed for the exits to demand Levi's detox its clothing.”

Following in Zara's footsteps, whose management ultimately agreed to have a closer look at how their suppliers affected the natural world, Levi's was rather quick in publishing an action plan for removing hazardous chemicals from its supply chain.

“Levi Strauss & Co. is deeply committed to minimizing the environmental impacts of our clothing manufacturing process,” this action plan reads.

Furthermore, “Levi Strauss & Co. has a vision to encourage the use of chemical substances developed from feedstocks that draw on abundant resources, are responsibly produced, and achieve zero waste during manufacturing and use.”