14 DAY TRIAL // A team of women whose fashion is not what first attracts the eye (but lack thereof), is trying to change the mentality of Seattle drivers, showing them that meat does not only translate into murder, but is also correlated with various environmental crimes.
They're aiming to highlight that putting animals on our dinner tables triggers a massive amount of GHGs in the atmosphere, water pollution and habitat loss, PETA reports.
Their action is linked to another exciting eco-friendly event, since it coincides with the opening of a few charging stations especially designed for electric cars, available along Interstate 5 in Washington and Oregon.
Therefore, today, gorgeous women are joining efforts as volunteers for an eco-conscious cause. Decreased temperatures will not discourage them, since the plan is to cope with the current weather conditions in their ingenious tiny lettuce outfits, hoping to convince the public to recharge their batteries and go vegan at the same time.
No eco-strategy is welcome on an empty stomach and PETA is well aware of this fact. As a result, the women are distributing soy jerky for free, as we speak.
This initiative is supported on a small scale, but officials behind the project aim to raise the interest and level of awareness of a larger segment of consumers, not necessarily owners of electric cars.
It might represent a small step for American consumers, but it highlights a fresh, green start. The Environmental Defense Fund notes that, if every family considered to replace their traditional turkey or chicken-based lunch at least once a week with tasty vegan alternatives, their action would be as effective as taking half a half-million vehicles off US roads.
Surprisingly, what we eat has a much greater impact upon the environment than what we drive.
A recent study issued by a team of experts from University of Chicago indicates that cutting meat out of the menu is up to 50% more beneficial for ecosystems than replacing our common, polluting car with an electric vehicle. Researchers firmly believe this strategy hails one of the most efficient paths of fighting climate change.
"In a time of rising concern for the environment, we're going the extra mile to help eco-conscious motorists realize that going green begins with what's on your plate," declares Lettuce Lady Hayden Hamilton, in her attempt to attract more and more earth-friendly followers.