14 DAY TRIAL // Chinese company Lenovo is the fourth largest smartphone manufacturer in the Mainland and it plans to launch around 40 new handsets this year, mostly Android devices.
However, Lenovo still needs to improve its strength in marketing, brand promotion and advertising in order to achieve more market share in emerging markets.
The company is almost non-existent in developed smartphone markets, but Lenovo Group’s Senior Vice President, Liu Jin, told China Tech News that it was discussing with leading retailers in Japan and Germany for the introduction of its lineup of smartphones.
Although the company’s official did not offer any details on the progress, it appears that Lenovo is actively looking for new markets to expand.
In this regard, reports in the Russian media claim that Lenovo will enter the smartphone market in Russia, India and Indonesia with several Android devices. In addition, the Chinese group plans to release Windows Phone 8 devices sometime this autumn.
This is not the first time that Lenovo is rumored to build a Windows Phone handset, as previous rumors along with a blurred picture of a Windows Phone 7 smartphone confirmed the company is indeed trying its hand on Microsoft’s mobile platform.
No other details on the upcoming Windows Phone 8 smartphones have been unveiled, but Lenovo hopes to gain more market share in emerging markets, such as India and Russia.
The company managed an 8.2% increase over the same period of last year in China, which made it the fourth largest smartphone maker in the country, claims Yang Yuanqing, chief executive officer of Lenovo.
Furthermore, Lenovo expects to sell around 18 million smartphone units in China, which will offer the company the necessary financial strength to enter developed markets. Hopefully, the handset manufacturer will make a name of itself in Europe and North America as well. Stay tuned for more updates on the matter.