Now that Computex is getting down, the Book of Do campaign is on

Jun 4, 2012 14:27 GMT  ·  By

Like so many others, Lenovo has brought ultrabooks to Computex 2012, the trade show taking place in Taipei, Taiwan from June 06 to June 09.

In order to try to differentiate its products from the others, Lenovo even created its own campaign: The Book of Do.

Long story short, the ultrabooks empower people to make great things happen, such is the Word. Or something along those lines anyway.

Priced at $750-800 / 600-650 Euro and up, Lenovo's 13.3-inch and 14-inch U310 and U410 have Core i3, Core i5 or Core i7 CPUs on the inside, plus up to 1 TB storage, NVIDIA GeForce graphics, Dolby Home theater Audio and Intel Wireless Display (WiDi) technology (wireless video streaming).

The list of possible case colors includes Sapphire Blue, Aqua Blue, Cherry Blossom Pink, Graphite Grey and Metallic Red.