Lenovo Could Give Up IdeaPad Brand

The decision is attributed to so-called internal adjustments

By on January 14th, 2013 15:47 GMT
Lenovo is definitely changing things and keeping its strategy fresh, something that Acer might want to learn from.

Having decided to make Intel and ARM-powered Android tablet/laptop hybrids, the company is considering what existing products to drop.

According to a different rumor than the last one, though one from the same source, Lenovo might scrap the IdeaPad business.

Lenovo and Think will be adjusted into two sub-groups in April (2013). After the IdeaPad business is transferred to the existing Lenovo sub-group, the IdeaPad brand itself will be slowly withdrawn.

The move is similar to how Lenovo's Mobile Internet Digital Home business group (MIDH) will be merged into the new sub-group.

Fortunately, no staff will be fired due to the reorganization. The process is more of an internal optimizing and image building procedure than anything else.

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