Lenovo started out as just another PC brand vendor in China, but it evolved so quickly that Advanced Micro Devices chose its president and chief operating officer to become its new CEO back in August, last year.
Currently, Lenovo is ranked second, worldwide, in terms of personal computer market share, but this is not enough, as the company has vowed to become number 1.
Buying CCE is just the latest move meant to bring it closer to that goal. After all, without expanding the customer base, sales can't grow by any relevant margin.
That said, CCE business includes several Brazilian companies and is known as one of, if not the, greatest PC and consumer electronics provider in the country.
“This move more than doubles our PC market share in Brazil, one of the world’s fastest-growing and most important technology markets. It not only helps Lenovo rapidly expand its leadership here, but it also lays a foundation for our future PC+ vision,” said Yuanqing Yang, chairman and CEO, Lenovo Group.
“CCE is an excellent fit with its four screen product portfolio and a valuable manufacturing base in Brazil. CCE’s management, who will become an essential part of our Brazilian operations, know the Brazilian consumer and will immediately help us establish a strong retail presence. We are confident the acquisition will drive growth; provide a bright future for our teams in Brazil; and bring an exciting, high quality array of products to market.”
Lenovo was one of the companies present at IFA, where it launched things like the IdeaTab A2107
tablet, the IdeaTab S2110A Tablet with keyboard dock
and the IdeaTab A2109
, yet another tablet.
Thus, even though its PC collection is what brought it to this point, the IT player intends to play all sides and make the best of everything, instead of delaying like others did.