14 DAY TRIAL // For some time now, LeAnn Rimes has been getting a lot of media attention for her personal life and too little for her music. Luckily, today, she’s back in the spotlight for what really matters – her music – thanks to the official music video to “Gasoline and Matches,” a collaboration with Rob Thomas and Jeff Beck.
What stands out about this video is that it was shot entirely on an iPhone and was made with stop-animation and Vine. It is a beautiful visual companion for a beautiful song, as you can see for yourself in the video embedded below.
It is also the first music video made this cheaply and using such “common” resources by a world-famous musician. LeAnn tells The Hollywood Reporter she’s surprised no one thought of this before her.
The “Gasoline and Matches” clip was created by animator Ian Padgham, whose Vine videos LeAnn’s producer, Darrell Brown, had seen online and thought were absolutely amazing. The idea of putting Vine snippets together to make a full-length video came to be this way.
“Darrell turned me onto Ian's Vine account, and I'd never seen anything like it. I was shocked that nobody had done a [music] video like that before, and I jumped at the chance to do it. My part in it took 20 or 30 minutes at the most,” LeAnn says for the aforementioned publication.
“Ian flew to Dublin, where I was on tour, and put two iPhones up and filmed me doing two passes of the song, along with a few odd things like ‘Reach for a star’ or ‘Pretend you're falling.’ You still get Rob and me [in performance mode], but I love how he entwined us with the (animated) characters,” she continues.
“Gasoline and Matches” is Rimes’ newest single off the album “Spitfire,” which she describes as her most personal yet, mostly because it was inspired by her experience with Eddie Cibrian, her current husband, whom she met when they were both still married to other people. The media scandal that followed when news broke was also used as inspiration for some of the songs.
Speaking of the single, LeAnn says that, even if it doesn’t do well on the radio, she’s thrilled to have had the chance to make such a groundbreaking video for it. It was a fun thing to do and she’s proud of what came out, which is absolutely understandable, all things considered.
