The entry-level device will be available for $200 (145 EUR)

Oct 25, 2011 15:20 GMT  ·  By

One of the major Indian handset makers, Lava Mobiles has just announced its first Android smartphone, the Lava S12.

Although Lava Mobiles set one of its R&D facilities in China, the handset maker is mostly launching its products in India.

Lava S12 is aimed at budget-friendly smartphone market and is expected to hit shelves soon for a suggested retail price of Rs 9,999 ($200 or 145 EUR).

According to the manufacturer, the smartphone will be delivered with a free 2GB microSD card in the sales package.

The Android platform has the potential to help users do more with their mobile phone. We are working hard to build an eco-system together with application developers to create relevant innovative solutions,” said Mr Arvind Jha, Director Lava International Ltd.

At 13mm, Lava S 12 is not among the thinnest Android smartphone available in the Indian market.

However, the device promises to offer users an “excellent sensorial experience” with the help of its 3D interface.

Lava Mobiles' proprietary UI can turn the the home screen of the device into a virtual 3D space and offers 16 customizable panes.

Furthermore, the handset maker highlights the fact that such an interface is not delivered on any other Android smartphone in this price range.

We aim to create best in class products that are not just technologically superior but are also designed keeping in mind the changing customer needs,” added Mr Sunil Raina, Chief Marketing Officer, Lava International Limited

Lava S12 comes with a 3.2-inch display with 480 x 320 pixel resolution, and is powered by a 600MHz processor manufactured by Qualcomm.

It runs Google's Android 2.2 Froyo platform and packs a microSD card slot for memory expansion (up to 32GB).

Other highlights of the phone include: 3G (up to7.2Mbps), Wi-Fi, Wi-Fi hotspot and Bluetooth connectivity, as well as 5-megapixel fixed focus camera with digital zoom.

Photo Gallery (2 Images)

Lava S12 (front)
Lava S12 (back)
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