14 DAY TRIAL // A blog is a website that was initially meant to allow users to post their thoughts, ideas and their journal to share with other members of a community. Now, the purpose of a blog is completely different, becoming a way to publish photos, place ads and earn money. Besides this, it seems like some clients are trying to use blogs to spam, the latest method that helps you increase your PageRank.
The splogs are blogs that contain only ads related to some affiliated sites that will help that webpage obtain a higher PageRank because the number of backlinks is bigger than others.
Of course, this technique is not accepted by Google's rules and the company is making efforts to create a solution that will ban all the blogs created to follow this purpose. Recently, Destroy Malware posted a message to analyze the evolution of the way of spamming, saying that companies are very powerful against splogs.
"In the six months since my last piece, the percentage of blogs that are splogs is on the decline and major blogging platforms (Blogspot) have done a great job of cleaning up their act. A big congratulations go to Technorati and Google blog search, which has considerably improved their splog detection.
Early splogosphere growth occurred on hosted blogging platforms, like Blogspot. Lately, splogs are mostly found on self-hosted blogging platforms, primarily Wordpress. This has moved the fight against splogs from the domain of blog hosting services, to the domain of blog aggregation services and blog search engines," they said.
Matt Cutts, a Google engineer, confirmed the blogspam offensive adding: "is blogspam gone from Google Blog Search, Technorati, and Blogger? Of course not. But it is better than a few months ago? Yup, I'd say so, and I expect folks to continue to work on reducing blogosphere pollution."