Latest Celebrity Fad: Vita Coco, Coconut Water

Vita Coco, the 100 % natural coconut water made only from ingredients flown over from Brazil, has been around for about 5 years. As of late, though, it is started to grow on celebrities, as more and more A-listers are photographed with a pack of this non-fizzy beverage, making of it the latest “lifestyle trend.” If what is being said of the water on the company’s official webpage is all true, then stars have all the reason in the world to love it.

From Jessica Simpson and Ellen Pompeo to Anna Paquin and even Madonna (who became a partner of Vita Coco earlier this year), everybody who’s anybody is being pictured drinking the US’s most popular brand of coconut water. Though not yet organic, Vita Coco is 100% natural and has so many benefits that the fingers of one hand would not be enough to list them all.

“Did you know that coconut water has 15 times more potassium than that found in sport drinks? It’s also naturally loaded with the five key electrolytes: potassium, magnesium, phosphorous, sodium and calcium. It’s what you need to stay hydrated. On a diet? No sweat! Vita Coco is also fat and cholesterol free. Sure, you may not be a marathon runner, a football player or Tour de France winner, but your every day life is hectic enough – you should be hydrated while you live it. Go ahead, get hydrated and remember that life is a sport!” Vita Coco says on its official page.

Bringing a plus of exquisite taste without the disadvantages of, say, a soda or a sweet treat, Vita Coco also comes in several flavors, aside from the “regular” version: acai and pomegranate, pineapple, peach and mango, and tangerine. The benefits include, as per the same source: it helps keep the body cool and at the proper temperature; it promotes weight loss; it helps carry nutrients and oxygen to cells and boosts poor circulation; it regulates the function of the intestine, helping promote smoother skin; it helps replenish your body’s fluids after exercising; it helps detoxify your body and boost your immune system; it helps ease stomach pains.

All in all, it’s far from a bad way of keeping hydrating, coming across like the miracle water that can tackle several issues at a time. The mere fact that Madonna gave up on her Kabbalah water to become a celebrity endorser of Vita Coco should speak volumes of how good it is, it is being said – though that might as well be just a business decision like all others.