Softpedia
 

NEWS CATEGORIES:



NEWS ARCHIVE >>
SOFTPEDIA REVIEWS >>
MEET THE EDITORS >>
Home > News > Life and Style > Beauty

November 5th, 2009, 21:31 GMT · By

La Decollette Bra Smoothes Cleavage Wrinkles

SHARE:

Adjust text size:


La Decollete, created by Rachel De Boer, smoothes away cleavage wrinkles
Enlarge picture
They say one can tell a woman’s age by looking at her hands. While ladies can choose to wear gloves if they don’t wish to have their real age known, like Madonna does as of recently, another tell-tale sign is the cleavage, which can also wrinkle. With this in mind, a former air hostess from the Netherlands created La Decollette, the first bra of its kind that banishes wrinkles on the cleavage, as the Telegraph informs.

Rachel De Boer started to notice wrinkles on her chest while in her late 30s, wrinkles that she believed to have been caused mostly by sun exposure and the damage that did. She also noticed that, no matter how many lotions and creams she applied, the wrinkles would obstinately not go away, which made it very hard for her to wear any top with a lower cut because they were rather unsightly.

So, she developed La Decollette, a bra that covers the entire chest area without covering the breasts actually. It is meant to be worn at night, and works by keeping the breasts apart during sleep and, this way, efficiently preventing the apparition of wrinkles and smoothing some of the fine lines already existent. The product is already available in over 100 lingerie stores in the Netherlands, but De Boer hopes it will become available in the UK as well very soon.

“I spent many happy years as an air hostess travelling the world and obviously enjoying the sunshine and beaches. In those days we were not as aware of how much damage this can do to the skin and I was only in my early 30s when I was horrified to see my skin wrinkling. I was afraid to show my cleavage and none of the creams and treatments I tried seemed to help.” De Boer says of how she came up with the idea for the bra.

Although further details on La Decollette are not yet available, it’s garnering plenty of media in the UK, which might make one easily conclude that a release for it here is being planned as we speak. Keep an eye on this space for more details on it. 

TELL US WHAT YOU THINK:

7,502 hits · 5 comments · Link to this article · Print article · Send to friend · Subscribe to news

MUST-READ RELATED ARTICLES:


Stimulated Self Serum Skin Therapy Uses Own Blood to Banish Wrinkles

Study Says Microdermabrasion Improves Ageing Skin

Dr. Maurice Dray’s Instant Facelift with BTCPs and Hyaluronic Acid

Lindsay Lohan’s Skin Looks Terrible

Oralift, the Plastic Mouthpiece That Fights Wrinkles

READER COMMENTS:


Comment #1 by: Debbie on 11 Nov 2009, 11:22 UTC reply to this comment

I have received a decollette today, purchased by my well meaning hubby!
It is a one size fits all arrangement, but this item should be sized appropriately. The back is far too floppy for me, given the instructions say it should fit snugly to the body. My back size is quite small at 32", and I don't see how this will fit snugly through a complete range of back sizes even with the stretchy elastic and adjusters.
It is very basic in its construction and could easily be copied at home and given its very high price tag (approximately £45.00 plus p & p) not value for money at all. There is no lace, sturdy elastic, boning or any costly materials used, and I suspect this item is being produced for a few pounds. I cannot comment on the merits of its anti wrinkle properties as I shall be attempting to return this item, somewhat disappointed.


Comment #2 by: marie on 24 Mar 2010, 13:53 UTC reply to this comment

I have worn it two nights now and am not sure it is working at all. What the descriptions fail to tell you is that it is a pillow on a bra strap. Like Debbie said, the back strap cannot be tightened as in a regular bra, so I don't know if I am wearing it as snugly as I should be for results to show. I am also disappointed that all the articles online sort of claim this is the first 'bra' of its sort, because yesterday I came across a similar contraption on this site for less money and also a criss cross back which would keep it more snug, I think... www.middle-ageless.com
I am going to give this la decollete bra a week and then perhaps return it if I continue to feel that it is not doing anything.
The above site also showed some adhesive gel things which you can attach, and I am wondering if they might not be better and feel less intrusive at night.


Comment #3 by: FAY on 22 Apr 2011, 02:54 UTC reply to this comment

WHERE CAN I PURCHASE THIS BRA


Comment #4 by: Azena on 11 Aug 2011, 14:19 UTC reply to this comment

I just ordered the pads yesterday.... I would be very interested in purchasing this bra. I am 52 and hate the wrinkles, since back surgery. I have to sleep on my side and it has gotten worse for me... HELP !!!


Comment #5 by: ama on 31 Jan 2012, 20:51 UTC reply to this comment

is this bra already available in usa texas? la decollete by rachel de boer.

Copyright © 2001-2012 Softpedia. Contact/Tip us at

WindowsGamesDriversMacLinuxScriptsMobileHandheldNews

SUBMIT PROGRAM   |   ADVERTISE   |   GET HELP   |   SEND US FEEDBACK   |   RSS FEEDS   |   UPDATE YOUR SOFTWARE   |   ROMANIAN FORUM