Users can customize their mobiles for $9.99 a month

Jan 25, 2007 09:53 GMT  ·  By

LYCOS Inc., a well known community destination for high quality broadband entertainment content announced recently that it has launched LYCOSmobile by PlayPhone. Its mobile content site provides hundreds of downloadable games, wallpapers and ringtones for mobile phones.

Located here, the site is powered by PlayPhone, one of the pioneers of direct-to-consumer wireless distribution. LYCOS operates search and technology Web sites that foster online communities, including Angelfire.com, probably the No. 1 community destination on the Web for teens and tweens.

PlayPhone brings its vast library of mobile content to LYCOS' website, allowing anyone with a mobile phone to quickly and easily download hundreds of the most popular mobile entertainment properties available. The PlayPhone online storefront platform is structured by a subscription model, where consumers purchase ten credits on the LYCOSmobile by PlayPhone site towards content for $9.99 a month to customize their mobile phone with their favorite games, wallpapers and ringtones. Unused credits roll over to the next month, and wallpapers and ringtones start at just one credit.

LYCOSmobile by PlayPhone is currently offering 10 bonus credits with the first month's subscription fee. The LYCOSmobile by Playphone site will be supported and cross-promoted throughout the LYCOS Network on LYCOS's other entertainment and community sites including Angelfire.com, Tripod.com and Gamesville.com.

"Our goal is to provide LYCOSmobile's visitors with access to the mobile content they crave while giving them the quickest, easiest download experience possible," said Ron Czerny, chief executive officer at PlayPhone, Inc. "We have one of the highest download success and satisfaction rates and with our cutting-edge platform, the LYCOS online community now has access to the best all-around mobile content offering."