14 DAY TRIAL // A study carried out by Localytics has found that the new iPad’s LTE capability isn’t taking anyone by storm, either because of the costs involving traffic, or simply because it’s not that necessary to use.
Localytics acknowledges that Apple has sold over 3 million new iPads, citing the company’s own confirmation from last week.
It mentions that the tablet’s main selling points are “updated internals, a Retina display and available 4G LTE connectivity.”
After conducting a survey on new iPad 3 buyers, the metrics firm found that “the first two seem to be driving the quick sales [whereas] the cellular-enabled variants seem to be comparatively unpopular.”
The company opines that this might have something to do with “how quickly they are capable of crushing limited data plans.” Indeed, there have been quite a few reports of this, since the tablet’s debut earlier this month.
Looking into all iPad usage of apps to see how many devices connected via a cellular network, Localytics found that only 6% of iPad sessions were via cellular network. For a more complete view of how often cellular-enabled iPads used 3G or 4G vs. WiFi, hit the image above to enlarge it (it’s basically the whole study in the form of an info-graphic).
Perhaps not accidentally, all of Apple’s promotional materials for the new iPad mention 4G last.
“iPad Wi-Fi + 4G with built-in next generation 4G LTE has the most comprehensive support for fast networks worldwide including HSPA+ and DC-HSDPA, and now both CDMA and GSM iPad users have the ability to easily roam internationally,” reads Apple’s press release announcing the new tablet computer.
“The world-ready iPad delivers blazing download and upload speeds so web pages load incredibly quickly and email with large attachments can be sent and received easily,” Apple said on March 7th. “Personal Hotspot can be used to share the fast network connection on your iPad with up to 5 other devices using Wi-Fi, Bluetooth or USB.”