14 DAY TRIAL // LG Electronics announced today having signed an agreement with Dolby Laboratories, Inc., the famous American company specialized in audio technologies, in order to create advanced multimedia phones.
Following the agreement, LG will integrate the Dolby Mobile technology into future select handsets. Especially optimized for mobile devices, Dolby Mobile is capable of providing a rich audio experience that can allow LG's handsets to stand out from any of the high-end music-oriented phones on the market.
Among the Dolby Mobile features that LG's upcoming handsets will come with, we can mention:
- Mobile Surround, for a realistic sound when using headphones;
- Natural Bass, offering powerful bass and boost extension;
- Mono-to-Stereo Converter, for an improved playback experience of user-generated musical content;
- Sound Space Expander, for an ultimate soundstage experience;
- High Frequency Enhancer, a feature that auto-restores high-frequency effects;
- Graphic Equalizer;
- Sound Level Control, for an improved playback volume.
"Being the first company to incorporate Dolby Mobile technology into handsets for the global market reinforces LG's role as a leader in the mobile industry and in multimedia phones. We believe this technology will raise the bar for audio quality on multimedia phones and expect Dolby Mobile to help us create a new trend in the mobile phone industry. LG is committed to providing our customers with the best features available and our new collaboration with Dolby helps us deliver on this pledge," saidDr. Skott Ahn, President and CEO of LG Electronics Mobile Communications.
Bill Jasper, President and Chief Executive Officer of Dolby Laboratories, also declared, "LG shares our passion for cutting-edge innovation. This agreement combines LG's vision and resources with Dolby's pioneering leadership in entertainment technology to deliver the next generation of mobile entertainment. Our broad experience and success working with LG in the past gives us great confidence as we move forward".
For the moment, there are no details on the names of the "Dolby LG" handsets, but the South Korean company promises that the first ones will hit the market in the fourth quarter of 2008.
