While Samsung announces that it has sold more than 30 million Galaxy S III devices since its launch back in May, South Korean handset maker LG reports 10 million L-Series smartphones sold.
According to LG Electronics, the sales of its Optimus L-Series smartphones have exceeded the 10 million-unit milestone.
The company claims that the popularity of its L-Series is proof that enough customers want attractive smartphones that stand out.
LG officially announced its first L-Series handsets back in February, at the Mobile World Congress 2012 trade fair, in Barcelona.
The LG Optimus L3, Optimus L5 and Optimus L7 hit shelves a few weeks later in Europe and they were rolled out globally in the following months.
The better-featured LG Optimus L9 was announced in August and reached market last month. The smartphone is now available in most regions, including North America, Asia and Europe.
The handset is equipped with a dual-core processor clocked at 1 GHz, 1GB of RAM and 4GB of internal memory, which can be further expanded up to 32GB via microSD memory card.
LG Optimus L9 sports a large 4.7-inch IPS LCD capacitive touchscreen display and packs a 5-megapixel rear camera with autofocus, LED flash and full HD (1080p) video recording.
The L-Style series is based on five aesthetic elements, such as Modern Square Style, Floating Mass Technology, Seamless Layout, Harmonized Design Contrast and Sensuous Slim Shape.
In addition, the L-Series are packed with LG’s proprietary UX, which offers innovative features such as QuickMemo and QTranslator.
“This milestone demonstrates the importance of delivering smartphones with stylish design, comparative size of display and enhanced UX features. Whereas other manufacturers are putting all their eggs into a one-size-fits-all phone, our strategy is to develop mobile products for all types of customers according to their individual needs and lifestyles,” said Dr. Jong-seok Park, president and CEO of LG Mobile Communications Company.