Whether they are all they are cracked up to be will become clear during and after CESLooks like LG has settled well into its seat on the Ultrabook train, its attitude suggesting it really is enthusiastic about the new product type.
As is fairly common, companies aren't waiting for CES to start before they launch their products.
Samsung. HP, Velocity Micro and others have already proven this well enough.
LG is turning out to be just as vocal and proactive, having unveiled, among other things, a pair of Ultrabooks.
The company called them super ultrabooks that possess “powerful performance and sleek design unseen in ordinary ultrabooks.”
The truth of this claim remains to be proven and LG will also have to make sure the prices are viable (they are unknown for now).
That said, the models go by the names of Super Ultrabook LG Z330 and Z440.
The former has a 13.3-inch screen, a Core i3/i5/i7 CPU, 4GB of DDR3 RAM, an SSD (120/256 GB), Ethernet, WiFi and Bluetooth, plus Intel HD 3000 graphics.
The latter measures 14 inches and 8GB of random access memory, plus a 500 GB HDD instead of an SSD (an optional 16/128GB SSD can be added alongside it, though).
Both ultrabooks have multi-card readers, USB 3.0 (one port), USB 2.0 (two ports), 1.3-megapixel webcams (one each) and HDMI, plus audio in/out.
Go to the sizable press release for all the hardware details.
“At this year’s CES, LG will showcase products that are not only new, but also establish categories defining new standards for personal computing devices,” said J.J. Lee, executive vice president and head of LG Electronics IT Business Unit.
“Our new products feature a range of breakthrough technologies from LG, such as IPS display, glasses-free 3D and Super Speed Boot, that will noticeably elevate the personal computing experience. These technologies reflect our goal of satisfying various consumer demands, as well as our aggressive strategy for 2012.”