14 DAY TRIAL // As unsuspecting employees walk into this office building elevator, they get the Halloween-like experience they never expected. First the lights are dimmed, than the floor appears to break loose, its tiles falling into the long, dark elevator shaft.
This genius prank was devised by LG to promote their new IPS monitors. “So Real, It's Scary," the company's tagline for the campaign says. The clip was posted by LGBlogUK less than four days ago, and has already been viewed more than half a million times.
To make things more interesting, the disassembling floor effect is enhanced by a sound of rusted metal giving way.
Of course, what office workers are seeing is just an animation of floor board crashing into the abyss, but, if you add in the element of surprise, the result is sure to be utter terror.