AT&T and LG Electronics MobileComm U.S.A. Inc. announced on Tuesday an integration with the new series “The Phone” from MTV, executive produced by Justin Timberlake and which premiered yesterday. Game contestants will use LG mobile phones that support AT&T services, while the competition simulates the possibility of being dropped into the middle of a thrilling adventure movie.
Contestants are required to constantly use an LG phone
and AT&T services so as to be able to complete challenges successfully, while earning money and remaining in the game. They will have to Send Text, Picture and Video Messages, which basically means that they will receive and send information to and from the Operator, as well as each other.
In addition, contestants will also have to Access the Mobile Internet using AT&T
's fast 3G network, so as to look for information over the Internet using the LG phone, while also having to use AT&T Navigator, as accessing the GPS capabilities of the handset will be necessary so as to receive turn-by-turn directions and maps.
“The Phone” comes as a groundbreaking game that combines the reality with the cinematic action-adventure, while pulling the participants out of their everyday lives and troughs them into “a high-stakes labyrinth of engagement, suspense and intrigue,“ as they need to race against time to win a huge cash prize.
What viewers will actually see is the “Operator” use the LG Xenon
, a mobile phone that has been recently released on AT&T, with a stylish touchscreen, a side-sliding full QWERTY keyboard, instant messaging capabilities, mobile e-mail, threaded text messaging, and support for AT&T Navigator. In addition, it also has a unique User Interface that includes a visual contacts feature meant to connect users to friends and family by displaying favorite contacts screen.
All MTV On Demand providers will have full episodes
from the series, while AT&T wireless and AT&T U-verse TV customers have already had access to the premiere episode since April 14.