14 DAY TRIAL // South Korean mobile phone maker LG Electronics brought to the IFA trade show in Berlin one of its upcoming Windows Phone 7 handsets, the LG Optimus 7, and it used the device to showcase some of the latest advancements in mobile and home convergence.
According to the company, the new technology should offer its upcoming LG Optimus 7 device the capability to share multimedia files with DLNA compliant digital devices in the home.
The company packed its unique multimedia sharing technology on the new LG Optimus 7 so as to provide users with the possibility to enjoy various contents on the handset with a simple flick of the finger.
“This preinstalled feature allows users to send files directly from the phone's media galleries, without having to leave for another application,” the mobile phone maker announced.
Moreover, the handset would display compatible devices in the same Wi-Fi zone and enable users transfer multimedia files on their devices, including HD videos, high-resolution photos and high-quality music files, to the TV or home theater system.
“This unique feature is a direct response to the growing need for technologies that empower users to share multimedia content across electronic devices,” said Mr. Seong-jin Park, Vice President of Mobile Handset R&D Center at LG Electronics Inc.
The leading handset vendor announced that upcoming LG Optimus 7 smartphones should include the technology when being put on sale in the fourth quarter of the ongoing year.
The LG Optimus 7 smartphones are expected to become “the center of a complete entertainment experience,” Seong-jin Park said, adding that they would also demonstrate LG's leadership in mobile convergence.
“With more than 240 leading consumer electronics brands adopting the media sharing technology, DLNA is expected to set a new industry standard for home entertainment,” the company announced.
LG will showcase the DLNA-based multimedia sharing feature in these devices at IFA in Berlin, Germany from September 3-7, 2010.
