At the beginning of this year,LG nicely surprised everyone with the launch of the Shine mobile device which later managed to win the Best Fashion Mobile award at last year's Shiny Awards. This time, LG outruns itself by launching a new Shine Phone that not only 'shines' but has 3G connectivity and impressive technical features.

Elegantly designed and with an LCD mirror screen under the stainless steel protection, the newly launched KE970 easily catches the eyes of every potential customer.

The best news is that the LG mobile device comes with 3G capabilities allowing its owner to make video calls or download various content and browse the web at faster data speeds.

Having supplied USB cable, the KE970 can easily become a mass storage device that can store all your music and photos without needing PC software. Since it is plug and play the user can simply drag and drop files onto the phone.

Due to its original Flight Mode support, anyone can still listen to music, watch videos or play Java games in locations where mobile use is prohibited. This means that this incredible mobile device is going to be a great entertainment device in aeroplanes or during school classes. Audio file formats supported include MP3, AAC, AAC+ and AAC++ . Owners can take photos at impressive resolution of up to 1600 x 1200 and store them on MicroSD memory cards up to 2GB in size. It supports PicBridge technology, so the taken photos are printable immediately. It is almost impossible not to like and eventually buy the new 3G KE970 LG Shine, regardless of what type of user you are.