Jan 20, 2011 10:00 GMT  ·  By

It may not have been officially introduced, but LG's most recently pictured monitor has been detailed just enough for its status as gaming-oriented display to give it the hype that it would otherwise lack.

LG, like any other multilateral company, has to always make sure that its various product lines are up to date.

While it has been quite active on the mobile phone market, it has not neglected its role in the display industry.

Granted, no recent press announcement revealed the existence of its latest addition to the Flatron series, but market reports took care of that little 'oversight,' if it can even be called such, in its stead.

Known as E2370W, the monitor is a gaming-oriented display that boasts an IPS (in-plane switching) panel, this alone guaranteeing better color quality than most rivals (which use TN panels).

Its diagonal has a length of 23 inches, while the native resolution is the not at all surprising 1,920 x 1,080 pixels. Given the nature and target consumer base, this much is not exactly surprising.

There is also mention of the brightness, 250 cd/m2, while the contrast ratio is of 1,000:1 (static) and 50,000:1 (dynamic).

Additionally, LG Flatron E2370V has a response time of 6ms (GTG) and PIP (picture-in-picture) capabilities, plus multiple video ports.

To be more specific, the product can receive input via a D-Sub connector, DVI and dual HDMI.

All of the above, along with the LED backlighting, are packed inside a frame with a thickness of as little as 19.1 mm (at the thinnest point).

Finally, LG gave its newest invention a brushed metal frame and is said to be planning on formally making it available in Japan by the end of the ongoing month (January 2011), for the price of $400.

Interested customers will no doubt be intrigued by the inclusion of a remote control in the bundle.