Telecoms

LG Chocolate, a Big Success in Japan

Second in popularity ranking

By Elena Balan, Communications News Editor

15th of November 2007, 16:41 GMT

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LG brought one month ago its most successful mobile phone, the LG Chocolate, on the most picky telecom market, the Japanese one. It's a risky move that could result with great success or cover it in shame. Recent sales results show that the device reached great popularity and has high chances of striking gold here as well.

LG Chocolate has been sold in more

than 14 million units so far since its overseas release in the first half of last year. 5,000 units of LG Chocolate have been sold only on the first day and, over the past month, an average number of 2,000 units have been sold on a daily basis.

LG Chocolate is one of the most stylish and fashionable mobile phones out there. The glossy candybar proved to be a highly popular phone especially among the female audience. It came in many variations and special editions, which also added to profits in time. "Mobile phones are becoming a fashion item", commented Lee Seung-ho, an analyst at Goodmorning Shinhan Securities. "LG was quick in reading the market trend that changed from focusing on function to stressing design", he further added.

The Japanese handset market is mostly made of special devices that usually see only a local release. Non-Japanese manufacturers rarely dare to venture here to launch a product, as these initiatives usually turn into failures. One reason for this could be the high technology that the Japanese are used to have in their mobile phones and the simplistic design that can be seen with most such devices.

LG Chocolate may not have the most evolved performances included, but, when it comes to design, it matches the pattern perfectly. The phone is ranked second in a popularity poll by price comparison website Kakaku.com.

The 3G version of the Chocolate phone is now available at NTT DoCoMo in three colors of black, white and red.

TAGS:

LG Chocolate | LG | Japan | Success | NTT DoCoMo

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