LG Announces Extended Chocolate Family

LG Electronics has announced the upcoming international availability of new versions of its successful Chocolate handset.

Slated for release around the world across Q3 and Q4 of 2006, the latest versions of the million-selling phone include white and pink handsets and new 'premium' Chocolate phones with unique design variations and enhanced technical specifications which will be available before the end of the year.

"As the first handset under the Black Label premium brand, Chocolate has been an amazing international success, smashing sales records in many countries," explains Jae Bae, Executive Vice President of Mobile Communications Company of LG Electronics. "It's important to continue to develop the Chocolate family to build on this success, which is why LG is expanding the range, giving Chocolate even wider appeal. The regional availability of different Chocolate handsets reinforces LG's strategy of launching products that are targeted at specific markets," adds Jae Bae.

"While Chocolate has gone on to be an international best-seller, the decision to launch across continents was only taken after intensive focus-group research to ensure local markets would be receptive. However, whether or not to launch all of these handsets or selection of the handsets will differ by each country based on each market needs."