LG And Brightstar Team Up For GSM Mobile Distribution

Mobile phone manufacturer LG Electronics and Brightstar, the largest wireless distribution and supply chain solutions company in the world, have announced that they have entered a partnership in order to distribute LG's GSM handsets in India for sales through mobile operators. Brightstar has been appointed as the national distributor for LG's GSM products for Operator Bundling Sales of GSM Network Operators.

Most phone companies are interested in providing basic mobile phones on emerging markets and at the moment India is one of the fastest growing wireless markets in the world. It is clear why LG is now aiming to offer its products in Indian shops. The number of mobile phone users in the country has grown from 146.1 million in 2006 to the 154.78 million recorded in February this year. As a consequence, industry and government analysts expect that, by 2010, the number of users in India will rise to over 385 million.

According to Mr Bhatia, "The challenge in India is not demand for wireless handsets, but rather the ability for manufacturers to reach consumers quickly in our highly fragmented marketplace. The ability to distribute products anywhere across the country and provide speed to market are key components for success."

Brightstar has launched its subsidiary in India during 2005 aiming to support the high growth market in the in the country. The subsidiary operates two main sales and distribution offices in Mumbai and Delhi as well as 22 main hubs, supported through 79 billing points throughout the country. Brightstar's ability to provide a fast and localized distribution as well as billing support across India, makes the company the perfect choice for LG.