Services

Kylie Launches Her New Album First on Nokia's Music Store

"2 hearts are beating together": Kylie's and Nokia's

By Elena Balan, Communications News Editor

20th of November 2007, 08:25 GMT

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Kylie's latest album, called simply "X", will see a digital release at Nokia's Music Store ahead of any other one. Great push from Nokia, as the company needs all the help it can get for standing out on the service line as well as when it comes to mobile phone manufacturing.

What in the world can make better advertising than having a celebrity choose a company's services ahead of all others? Nokia took this strategy and used for promoting its newly launched Music Store services. Kylie is one of the most popular pop singers, which makes it highly possible for this strategy to reach many of its fans and make the Music Store services known.

It should turn out to be a pretty fruitful strategy both for Nokia and the performer. It's the first time when an artist chooses to make its album available in the digital environment before general release and it's all going to happen at Nokia's Music Store. Lucky guys, or very good buyers of this privilege.

There are more than 2 million other songs from major artists to download, alongside Kylie's new album. Nokia's push in the mobile music services has been a bold one, as there already are many major companies out there doing a great job at it. The leading handset producer mostly relies on the popularity of its name and tradition in the mobile world, although its entry on the service line is only a recent one.

Subscribers can access the Nokia Music Store on their PC or directly from Nokia mobile phones that come equipped with it. At this time, only Nokia N81 and Nokia N95 8GB support the service, but the handset producer promises that more such devices are to come in the future. Individual tracks cost 80p each, while albums go from 8 pounds up. The Nokia Music Store also offers a monthly subscription for PC streaming for 8 pounds.

TAGS:

Kylie | Nokia | Music Store | X | launch

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